Belgrade has been gaining momentum as a design destination, and the latest addition to the city’s scene is the Esthetic Joys Embassy (EJE) Belgrade, a hybrid dining room, discothèque, and forthcoming hotel located in the Dorćol neighborhood.
The Embassy concept is a cultural gathering place that aims to bring people together across cultures and geopolitics, with each location being a unique conversation with its city.
EJE was originally formed in Moscow in 2016 and relocated in 2022, opening its first Embassy in Yerevan that same year.
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For the Belgrade location, EJE enlisted the help of Supaform, a studio founded by artist and designer Maxim Scherbakov, who is known for his nostalgic-yet-knowing references to design history.
The spatial concept of EJE Belgrade is a speculative dreamscape that combines Yugoslav modernism of the late 1950s and early 1960s with a postmodern, mildly hallucinatory lens.
The design references the K67 kiosk, a modular icon from 1966, with oval light panels, a DJ booth, and a warm, deep yellow color scheme.
EJE Belgrade is a unique blend of cultures and styles.
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It seems to have found its place in the Dorćol neighborhood.
Reporters note the Embassy concept is all about creating a cultural conversation with its city, rather than copying a formula from another location.
The result is a space that feels both local and global, with a unique energy that sets it apart from other design destinations.
As the city of Belgrade continues to gain momentum as a design hub, EJE Belgrade is sure to be a major player in the scene, attracting visitors from around the world with its unique blend of cultures and styles.
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The project has a total area of 500 square meters.
The team completed the project in 6 months, with a team of 20 designers and architects working on the design and construction, and the budget was €500,000.
EJE Belgrade is open 7 days a week, from 12pm to 12am, and offers a unique experience for visitors, with a blend of food, music, and design.
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